Perigold’s Content Franchises
Surfacing unexpected style mixes, brand and product storytelling, and design-insider content are the core of Perigold’s reconcepted cross-channel content franchises. Improved engagement resulted in 15% YoY growth in CTR, as well as significant production efficiencies.
Our Current Obsessions
91% of luxury home customers care about design trends and new styles; this punchy, bold content that we’re '“obsessed’ with focuses on emerging trends, patterns and colors we’re seeing in the market.
Crafted to Last
91% of luxury home customers care about design trends and new styles; this punchy, bold content that we’re '“obsessed’ with focuses on emerging trends, patterns and colors we’re seeing in the market.
Credits:
Design Leads: Callie Cole, Louise Acone / Copy Lead: Julie Davis, Melissa Seley / Copy Strategy: Melissa Seley / Design Manager & Creative Strategy: Myself / Creative Director: Christopher Winn